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Success Stories of Local Heroes
Sambayanihan Foundation's Demonstration Project


Zinnia, M. Goco, Africa, Marietta Arangul, SFI staff

Fely Visraras, Africa Catungal and Marietta Arangul are three brave Filipino women on the front-lines of the war on poverty and terrorism in the Philippines. As the local coordinators for Mrs. Goco's Sambayanihan Foundation's demonstration project, they are helping to carry out Eleanor Roosevelt's vision and legacy of human rights for all people. They embody Mrs. Roosevelt's spirit, in her words:

Courage is more exhilarating than fear and in the long run it is easier. We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up, seeing it is not as dreadful as it appeared, discovering we have the strength to stare it down. Eleanor Roosevelt

In February 2003, Marianne Larned had the privilege of interviewing Fely, Africa and Marietta and learning about their life-changing journeys. These three women who previously were some of the poorest women in Pangasinan have transformed their lives from the inside-out - reclaiming their Filipino Bayanihan values, and then working together with other poor people in their barangays (neighborhoods) to improve their lives, their families and their country. Their inspiring stories are a tribute to the power each one of us has to be a hero by helping others.

After being interviewed, these women eagerly escorted us to their remote rural villages so we could witness the direct impact of the work they had done through the demonstration project. Where once there was nothing -- no jobs, no livelihood, no resources, no hope -- now there are several successful "micro-finance livelihood projects." Women, working side-by-side their children and grandchildren, are lifting themselves out of poverty with basket-weaving, food processing, and making "ready-to-wear" clothes (RTW/casual). Now, where there was a fertile ground for breeding corruption and even, terrorism, families have their own small businesses and savings accounts so they can plan for their future.


Marietta Arangul, Zinnia, M. Goco, mother and son

The results were especially impressive in one basket weaving community in Malasiqui. You could see it in the smiling faces of healthy children whose mother's can now afford to feed them three meals a day. You can feel it in the warm welcome the women offer to visitors to their humble workplace. You can hear it their enthusiastic voices, as they brag in their broken English, about their success. You can feel the excitement as an industrious 8-year-old boy shows off his new skill, a finished basket he made and then poses with the bicycle he earned from the profits. If you listen closely you will hear the women share their biggest secret - how they're adopting family planning methods so they can limit the size of their families to just four children. With a nation of 84 million people -80% are devout Catholics --with 50% under 15 years of age and having children --the implications are profound!


Intergenerational basket-weaving cottage industry

All of this positive economic and social activity started with one woman learning a new skill, sharing it with her friends and creating a powerful network of families. From one woman with an entrepreneurial spirit and a $200 micro-credit loan, there are now 100 women who each have a livelihood, a means to provide for their families - and hope for their future. Together, they have created a basket industry -- and a regional marketing and distribution system for all the Pangasinan mango plantations.


Basket-weaving marketplace, boy with bike

In just five years, these three women have accomplished the awesome task of empowering their people to get the support they need to care for their families. Most importantly, they have been able to gain the trust of the poorest people, and get them to work together for the good of everyone in their community. They've worked tirelessly to document the needs of more than 20,000 families; match them with community resources; create agreements with local government officials to direct government funds; and develop successful micro-finance projects and help to reduce poverty by 10%.


Fely Visraras (Publcion, Mapandan)

Fely Visraras is from Publcion, Mapandan, the 3rd congressional district, a city with five towns divided into 15 barangays and 27,439 people. In the 1990's, Mapandan was a 5th class municipality, the poorest economic classification in the Philippines. Since Fely was born into one of the poorest families, she knew first-hand how ashamed most poor people feel about their lives. As a Barangay Health Worker, she'd heard their stories. She herself made$24 a year, barely enough to feed her growing family, including grandchildren.
Fely was originally recruited by Joe Tomio as a volunteer coordinator for Mrs. Goco's political survey. She'd done such a good job that she was invited to be one of the six local
coordinators for the Sambayanihan Foundation's new program. Over the years, Fely had gained people's respect and often served as a role model for her community. She is friendly and well-known in her community. And she's built strong relationships with key people -- tricycle drivers and vendors - the people who talk with other people all day long, on the streets and in the marketplace.

Fely learned a lot in the five-day Sambayanihan's Moral Recovery Program Leadership Training in Baguio. There she developed new skills as well as the confidence and desire to make important changes in her community. But it was the values component of the training that most affected Fely - and led to a powerful change of heart. During one of the exercises, Fely realized how reactive she could be when falsely accused or confronted by an angry person. Too often, she reacted resentfully or even revengefully. Fely learned that in order to be a good leader, she must desensitize herself from such reactive feelings - and become more of a peacemaker, even in difficult situations.

Soon after the training, Fely's new-found peacemaking skills were tested. One day, the local barangay captain unexpectedly lashed out at her family, and even threatened them with a samurai sword. Fely was understandably very upset, especially since her little grandson witnessed the outburst. As an important person in the community, the barangay captain's job was to help keep the peace. Fely had every right to bring charges against him for his outrageous behavior. But she instead decided to take a few days to calmly reflect on the situation - and on what she had learned in the training. She knew that she must set an example for her community -and she didn't want the violence to escalate. With time for reflection, she realized that in actuality, nothing bad had happened. In time, Fely was able to forgive the man for his outburst - and he was able to see how wrong he'd been. The next week, he came to Fely's house to apologize and make amends. "I'm so sorry," he said, remorsefully. Fely accepted his apology - and then used the moment to share her concerns with the captain. "Suppose something had actually happened to my grandson?" she asked him. Today, the barangay captain respectfully calls her "Ate" (an endearing Filipino phrase for "elder/wiser sister").

During the last 5 years, Fely has worked hard to ensure that all people's human rights are being met. She now has a new, better-paying job as a Barangay secretary. Thanks to a new land acquisition fund her community developed, Fely was selected as one of 25 families who received a small plot of land. She became the first person in her family to have property of her very own. Fely is very proud of her new Mayor and is working with him to create a plan to grow the native plant, pandan. Since it is used for flavoring native cakes, as an herbal medicine, and is woven into fabric to make the traditional Filipino barongs, it could give a big economic boost to their community. Thanks to everyone working together, Fely sees how her community is growing stronger, healthier and more peaceful every day.


Susie's onion business with her grandparents

Africa Catungal
(Barangay Asin, Malasiqui)

As a relative newcomer to Pangasinan, Africa Catungal was an unlikely candidate to be chosen as a Sambayanihan coordinator. Africa was born in the distant province of Pampanga. An industrious young woman, she had a respectable job as a helper for an American by the time she was 17 years old. When she was 19, her boyfriend tricked her into marrying him and moving to his hometown of Pangasinan. "Let's go to church and talk," he'd said. The next thing Africa knew, she was on a bus bound for Pangasinan. The following day, they were in the Mayor's office getting married. Everyone thought that it would be Africa's more beautiful sister who was the man's likely choice. But Africa was kinder, was a hard worker - and a good cook. She was warmly accepted into her husband's large family and into his community of Barangay Asin, Malasiqui.


Africa, M. Goco, Zinnia with MBN Survey map

Africa and her husband had five children - and dreams for their future. In order to send their children to college, her husband made the great sacrifice of working overseas for ten years. He finally came home just in time to see his two children graduate from high school. He was surprised to see how they had grown over the years. He was proud of two daughters who both graduated cum laude and served as student council president and the Filipino youth SK chair. His daughter even had a prestigious teaching assignment in Manila. And Africa now had a job at the Sambayanihan Foundation. At first, Africa's husband tried to get her to quit, so she would stay home, like more traditional Filipino women. But after Africa invited him to come to see her office and see how she was helping his people, her husband became very proud of his wife. "Now, you are more popular than me," he teased her.

Africa was actually a great candidate as a MRP Sambayanihan coordinator for her town. She learned a lot in the Moral Recovery Program Leadership Training -- about herself and about how she could make things better for the poorest people.

Before the training, Africa, like most people, thought mostly about her own personal and family needs. After all, she was the primary care-giver of her family - living too far away to receive any help from her own extended family. During the training, Africa realized how if she worked together with those in her barangay, they could accomplish much more than any of them could alone. From then on, Africa found herself listening more to others and finding ways to help them get the support they all really needed.

Africa, M. Goco, Zinnia: RTW clothing business
Africa had always prided herself in being honest. But soon after the training, her strong values were tested - and she was tempted with corruption. It was time for the local barangay elections. The rich candidate offered Africa a very tempting bribe: if she helped him get elected, he would give both Africa and her husband good-paying jobs. Africa longed for her husband to be able to work at home, so their family could finally be together. But friends in other barangays had told her how the rich candidate's son was abusive when he got drunk. Africa knew how this tendency often rippled within families. She also knew that the strength of a local leader's character was the key to creating a healthy community. Instead of thinking of just her own family's needs, Africa took some time to think about the good of her adopted community. For the good of everyone, she knew she had to make a big sacrifice - and refuse the corrupt candidate's tempting offer. "I knew that our barangay would be much worse off if he was elected," she says, proudly adding, "And the poorer, more qualified candidate won."

After 1998, when MRP ceased to be a government program, Africa concentrated in serving her own community as a leader. She then joined the Sambayanihan Foundation's staff, carrying out its important work. Now she oversees the Micro-finance Program that has a 97% success rate. She's especially proud that these poor women who each make less than $200 a month have been able to collectively save over P 247,250 ($4,945) as of Dec. 2002.


Marietta Arangul (Pasima, Malasiqui)

The owner of a small sari-sari store, Marietta Arangul knew most everyone in her community. She knew what it was like to live in poverty -- in a tiny, house that leaked in the rainy season onto a dirt floor. Some people didn't have running water, some only ate one meal a day, many took their children out of school to help provide for the family. No one owned their own land or their home.

People trusted Marietta and listened when she told them, "The government really wants to know what your needs are." For far too long, the poor had been neglected - as if no one really cared about them. Many people felt too ashamed to even ask for help. Marietta gently reassured them that they should let their needs be known. Instead of being poor and feeling invisible, the MBN Survey (Minimum Basic Needs) would help the government find out which families were the most needy so they could get some help.

Marietta was hired by SFI to be one of the MBN Survey-takers. For six months, she went door-to-door, visiting hundreds of families in fifty different barangays. A great talker, Marietta was a natural at getting people to fill out the surveys - even the very personal questions about their impoverished lives. Since Marietta had come from a very poor family herself, people felt less ashamed telling her the truth about their meager existence.

Marietta Arangul basket-weaving
While Marietta's neighbors carefully filled out the Survey, she took time to talk with them about how they could work together to address these problems. Once they tallied the survey results, they would give the data to their local leaders -- so they could rally the resources from top officials in Pangasinan and even Manila. Everyone was most willing to participate, especially when Marietta told them, "This is something we can do for our children and their future."

Marietta had a chance to practice her new training skills during her first Sambayanihan Circle. The local barangay captain tried to embarrass her -- for not having her own pencils and food for snacks (merienda). In the past, Marietta might have been intimidated by her local leader's cynical attitude. Now, she was determined not to let herself be distracted from realizing her goals. She continued her work, day by day, overcoming obstacles. As a result, the people in these remote villages are now receiving the support they need. "Even five years later, the regional government is still using the data from this survey," she boasts.

Marietta has become one of the greatest success stories in the demonstration project. In five years, Marietta received four loans from Sambayanihan's Microfinance program called COMSEP (Community Savings & Enterprise Program) which have allowed her to grow her small business. It all started when she received one of the first micro-finance loans for her basket-weaving project. Once people saw Marietta's success, they wanted to learn how they could join her. From her start as a basket-weaver, Marietta has now grown to become the middle manager of a thriving basket-weaving industry. Each and every day, she buys hundreds of baskets from local women and brings them to the marketplace. For each basket, Marietta pays the women 50 pesos ($1.00) and keeps 5 pesos (10¢). These pesos add up quickly. Marietta has been able to build her own home and furnish it with a refrigerator, a TV and other amenities. Her husband now manages the family's store and works in the mango orchard. From a borrower, Marietta graduated to become one of the Account of Officers of SFI's Microfinance Project. As a staff she cannot anymore avail of loans. Her skills at handling her personal loans helped a great deal in handling other borrowers as a full-time staff of Sambayanihan Foundation. What's even more impressive is that she has helped more than 100 other women create a steady income for themselves - so they, too, can care for their families and plan for their future. Marietta is now part of a powerful network of families and a growing enterprise that is lifting an entire community out of poverty - and into a more hopeful future for generations to come.


Young girl and basket-weaving community



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